ITS NOT JUST FASHION...IT’S AN EXPERIENCE.
It’s who you aspire to be and how your own style should be part of that experience. Driving gloves. Aviator sunglasses. Bow ties. The “little black dress”. These are a few iconic items that defy the laws of fashion. They will always be in style because they are integrally connected to an experience and that is why Soren provides a great experience when associating with our brand.
The essence of cool. We did not invent fashion, but we are passionate in our goal to pave a new path for how you connect with your personal style.